UX RESEARCH, Strategy, Mobile Design
Virgin Hyperloop One
Virgin Hyperloop One (VHO) is a transportation start-up with a vision to transport people through near-vacuum super-speed trains that travel up to 600mph.
With a goal to launch in the 2020s, VHO needed to design an intuitive mobile app that would help communicate the concept of their new form of transportation to passengers.
UX Strategy, UX Research, User Journey Mapping, Roles & Task Flows, Mobile Usability Testing
Design a mobile app that can communicate VHO’s new experience of travel to users efficiently, beautifully, and clearly.
What I did
Supported UX research and strategy efforts with Particle, VHO, and HERE to investigate potential app concerns and opportunities for users. Then, translate the insights into feature modifications to launch the mobile app experience.
THE GAME PLAN
Introducing users to a new form of travel
The trains VHO is designing will rapidly expand our current boundaries for travel. With VHO’s speeds, a travel can get to Portland, OR to San Francisco, CA in a little over an hour. The app needed to be designed to communicate this expansion, and clearly indicate to users how they could travel far-reaching distances in short amounts of time. To meet this need for clarity, we designed the app to feature an interactive map that allowed a user to see how far they can travel within a given time span, and tested it with target audiences.
Designing an end-to-end passenger experience
Our research revealed that riders needed the app to be multi-modal, and bring together multiple forms of travel in a single trip. We designed the app to show travel methods, times and costs. This meant that a rider could use the app to see the five minute walk, 10 minute Lyft ride, and 20 minute VHO train ride involved in one trip, and pay for all the travel methods in one app experience.
Designing For AI and Machine Learning
The app was also designed for AI by providing suggestions on travel routes that would work best with a user’s schedule or location. Travelers are able to select their ride by Sooner, Cheaper, and Greener, giving riders the ability to select their journey based on environmental friendliness, cost, or time.