UX RESEARCH, Strategy, Mobile Design

Virgin Hyperloop One

RIDER APP

Virgin Hyperloop One (VHO) is a transportation start-up with a vision to transport people through near-vacuum super-speed trains that travel up to 600mph.

With a goal to launch in the 2020s, VHO needed to design an intuitive mobile app that would help communicate the concept of their new form of transportation to passengers.

MY ROLE

  • UX Strategy, UX Research, User Journey Mapping, Roles & Task Flows, Mobile Usability Testing

 
VHO  testing site in Los Angeles, CA.

VHO testing site in Los Angeles, CA.


THE CHALLENGE

Design a mobile app that can communicate VHO’s new experience of travel to users efficiently, beautifully, and clearly.

What I did

Supported UX research and strategy efforts with Particle, VHO, and HERE to investigate potential app concerns and opportunities for users. Then, translate the insights into feature modifications to launch the mobile app experience.


VHO testing grounds in Los Angeles, CA

VHO testing grounds in Los Angeles, CA

THE GAME PLAN

Introducing users to a new form of travel 

The trains VHO is designing will rapidly expand our current boundaries for travel. With VHO’s speeds, a travel can get to Portland, OR to San Francisco, CA in a little over an hour. The app needed to be designed to communicate this expansion, and clearly indicate to users how they could travel far-reaching distances in short amounts of time. To meet this need for clarity, we designed the app to feature an interactive map that allowed a user to see how far they can travel within a given time span, and tested it with target audiences.

A comparison of VHO travel time between VHO trains and alternative transport methods for a trip from San Francisco to Portland, Oregon. With VHO, a ten hour car ride is sliced down to only an hour trip.

A comparison of VHO travel time between VHO trains and alternative transport methods for a trip from San Francisco to Portland, Oregon. With VHO, a ten hour car ride is sliced down to only an hour trip.

Prototype screen of travel time from Long Beach, CA or Los Vegas, NV, indicating the 32 minute Lyft ride and 78 minute VHO train in a single trip.

Prototype screen of travel time from Long Beach, CA or Los Vegas, NV, indicating the 32 minute Lyft ride and 78 minute VHO train in a single trip.

 

Designing an end-to-end passenger experience

Our research revealed that riders needed the app to be multi-modal, and bring together multiple forms of travel in a single trip. We designed the app to show travel methods, times and costs. This meant that a rider could use the app to see the five minute walk, 10 minute Lyft ride, and 20 minute VHO train ride involved in one trip, and pay for all the travel methods in one app experience.

Prototype screen of VHO train versus other transportation methods. The app gives users multiple transportation options.

Prototype screen of VHO train versus other transportation methods. The app gives users multiple transportation options.

 
Prototype screen of user ability to choose a VHO ride by Sooner, Cheaper and Greener categories.

Prototype screen of user ability to choose a VHO ride by Sooner, Cheaper and Greener categories.


Designing For AI and Machine Learning

The app was also designed for AI by providing suggestions on travel routes that would work best with a user’s schedule or location. Travelers are able to select their ride by Sooner, Cheaper, and Greener, giving riders the ability to select their journey based on environmental friendliness, cost, or time.

Example use of VHO trip from Los Angeles to Las Vegas. The prototype app was shared at  CES 2018 .

Example use of VHO trip from Los Angeles to Las Vegas. The prototype app was shared at CES 2018.


IMPACT

the concept passenger app was published by virgin hyperloop one and here at the 2018 CES conference. The app is continued to Be tested and re-designed as vHO develops their platform, with trains targeted for live testing in the mid-2020s.