EVELYN & BOBBIE
UX RESEARCH, UX STRATEGY, UI DESIGN, WEB DESIGN, E-COMMERCE
The UX challenge Evelyn & Bobbie faced was launching a brand new product online that wasn’t available in stores. Customers had difficulty visualizing the products on them while shopping online. The e-commerce site needed to give users a clear solution to their bra concerns. The site was designed to communicate Evelyn & Bobbie’s unique value: luxury, beautiful comfort, effortless support, and inclusive design.
Online shopping is moving towards personalization and customization. We were able to help Evelyn and Bobbie center both of these in their e-commerce site and mobile experience. The brand has gone on to be featured by Refinery29, Nylon, brit+co, Forbes, among others.
Evelyn & Bobbie (E&B) is a tech-rooted, women-led company with a mission to re-design the bra. Built using a patented 3-d structure that moves and flexes with the body, the bras are made to uniquely fit the shape of the body with inclusive sizes and nude shades.
Evelyn & Bobbie needed a website and mobile app designed to launch their product, and with a fit size quiz that pairs the user with their own unique bra size.
WHAT I DID
Worked with particle design to support brand concept strategy, UX research, and UX design to launch Evelyn and Bobbie’s website and mobile app.