brand strategy, social media curation, event planning

the cat in the cream

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The Cat in the Cream is a performance venue that’s stood on the campus of Oberlin College since 1975, hosting bands, poets, and artists across the globe. As an exclusively free admission and alcohol free performance venue, the Cat is dedicated to accessibility and intentional community building.

My Role

  • Art Direction, Brand Strategy, Social Media Strategy, Content Curation, Artist Management, Graphic Design Event Planning


THE CHALLENGE

In 2013 the charm of the Cat had turned more hokey than homey, resulting in a loss of sales and low show attendance rates.

WHAT I DID

I came onto the team in 2014 with to art direct the artist booking and brand presence of the Cat into a space for inclusivity and emergence, expanding the diversity of their artist roster while modernizing their visual and social media brand.


THE GAME PLAN

ART direction

I re-designed the Cat’s logo with a focus on the nostalgia for the decades loved venue, and the unapologetic kindness of the brand.


Website  built using Weebly, Adobe InDesign and Photoshop

Website built using Weebly, Adobe InDesign and Photoshop

Strategizing Community building through joyful experience

Over the course of my three year career at the Cat, I curated and orchestrated the event management and production of 80 artists. As the head of artist management, I specifically booked artists whose voices are often hidden, creators that identified as women, femmes, queer, Black, and people of color.

Some of my favorite managed events included:

Poets:

  • Aja Monet

  • Anis Mojgani

  • Danez Smith

  • Dominique Christina

  • The BReakbeat Poets

  • Kai Davis

Artists:

  • Jamila Woods

  • Noname

  • Moses Sumney

  • Leyla McCalla

  • Princess Nokia

  • PHOX 


Along with designing the venue’s first website, I strategized a social media strategy that shared the venue’s daily events with the wider Ohio community. Within 6 months, we grew our Facebook page organically to 1,100 followers. Within a year, this number had doubled to over 2,300 followers.

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IMPACT

Between 2014 and 2017, The Cat’s funding allocation rose from $32,000 to $50,000, a 56% increase within three years.

Below you’ll find a collection of some of my favorite concert posters I designed.