I’m Annika. I’m an art director, designer, creative strategist, and poet, currently making magic in New York, NY. I art direct through design and experience curation for brands and artists that authentically engage with culture. My passion is creating work that centers joy, social impact, and authentic energy.
Understanding people and their stories is the core of everything I do.
I’m compelled to understand people at their intersections of culture. I believe running towards the shadows, the spaces or insights we overlook, offer the most compelling and thoughtful ideas. This passion was created through understanding how to merge my love for poetry, curiosity for empathic design in UX, and passion for social change in studying Sociology, Psychology, Gender and Africana Studies (Oberlin College Class of 2017).
My love for understanding people has helped me craft meaningful, inclusive product, brand, and creative experiences for brilliant clients and artists. A sampling includes Samsung, MTV, Intel, and HP, alongside dozens of Hip-Hop, Neo-Soul and Poetry creatives across the country.
As a poet, my writing centers on healing, liberation, and ancestry. As a human, you can find me creating Funk playlists, looking for vegan dumplings, and philosophizing over the best Tribe Called Quest album (currently - I stand by Midnight Marauders).