CURTIS ROACH

BRAND DESIGN, WEB DESIGN, ART DIRECTION

IMPACT

Website acts as the main hub for Curtis Roach merch and concert tour dates.

Curtis Roach creates thoughtful, earnest, and nostalgic music for listeners whose taste transcends era, his brand of spiritually uninhibited rap inspired by 60s soul, 70s jazz, and late 90s hip-hop.

THE CHALLENGE

Detroit raised hip-hop artist Curtis Roach was debuting his debut album highly caffeinated and needed a bold website to herald the release.

WHAT I DID

I art directed and designed the site to capture Curtis’s lyrics of self-care, black boy joy, and his iconic emblem: LOVE YOSELF FOOL!