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FORM NO FORM
ART DIRECTION, BRANDING, GRAPHIC DESIGN, WEB DESIGN, UI DESIGN, STRATEGY
The Form no Form channel is designed to show films by artists of color, 24/7. Visitors to the site are able to chat directly with other users, to underscore the community-based values of the brand. Visitors can also use the “show some love” feature to directly tip artists. The Form No Form experience is designed to grow into a holistic creative ecosystem, that directly supports artists, while maintaining community with visitors.
IMPACT
Launch Form No Form with over 40 artists featured and counting. Went on to be featured by Okayplayer, Huck Magazine, and others.
Form No Form is a 24 hour visual channel that celebrates artists of color. It includes an in app tipping feature.
THE CHALLENGE
Create the brands’ visual identity and it’s 24 hour website channel in a two-week crunch.
WHAT I DO
Built Form No Form’s visual identity and online channel.