JAGUAR LAND ROVER
UX RESEARCH, UX STRATEGY, UI DESIGN, PRODUCT DESIGN
With an incredible team, our super secret research went directly into evolving the design of the JLR IVI system.
DESIGNING AI FOR A LUXURY VEHICLE
When Jaguar Land Rover (JLR) decided to make a move into AI technologies, they needed an IVI (in-vehicle infotainment) system that was as exciting, technologically innovative, and future-facing. I supported the integration of AI into the vehicle design.
All design works at Jaguar Land Rover is under confidentiality. Please contact me directly for more information.
This work is hush hush. But I can tell you our main challenge was to develop various UX research studies on JLR’s IVI system.
WHAT I DID
Supported the UX research and strategy of the JLR IVI system.