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LEX
PRODUCT DESIGN, BRAND DESIGN, ART DIRECTION, STRATEGY
IMPACT
Lex is a thriving social app and startup for discovering queer community.
THE CHALLENGE
Use design to make Lex THE app for queer community.
As Lead Product and Brand Designer, my role is hybrid. I lead: (1.) the visual identity of the Lex brand and the conceptual and strategic quality of our advertising and marketing (2.) the product design across the Lex app end-to-end, including developing features and product goals, identifying opportunities, and making decisions based on the impact to our people and the company.
This case study is new and in progress! Please reach out for an in-depth look at my work with Lex.