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SOMEWHERE GOOD
PRODUCT DESIGN, BRAND DESIGN, WEB DESIGN, ART DIRECTION, E-COMMERCE, STRATEGY
As our company name denotes, Somewhere Good’s ethos is rooted in restoring a sense of joy in the way we connect to one another, both digitally and IRL. The brand design is grounded in this ethos of connection and care through various elements, including our vibrant color scheme, an icon library created with designers of color, and nods to nature imagery.
IMPACT
Closed a $3.75 M Seed round with investors like Gabrielle Union and True Ventures. Released the Somewhere Good app for U.S. iOs users April 2022. Over 15K+ U.S. app downloads, 10K+ user-generated conversations, and 150+ user-created gatherings thus far.
Somewhere Good is a NYC-based startup that helps people make friends and plan hangouts in their city. Through our app and website audiences can also explore hangouts in their city on our app and connect to one another post-hangout through voice notes.
THE CHALLENGE
Establish the Somewhere Good product and visual system across product and brand, with strong roots in scale, accessibility, and vibrancy.
WHAT I DID
As Somewhere Good’s Head of Design, I established our product and brand design system and led the design launch of our iOS app across our pre-alpha, alpha, beta, and live release stages. I spearheaded the design of Somewhere Good's product and brand system alongside our Design, Engineering, Product, and Consumer teams.