ART DIRECTION, GRAPHIC DESIGN, WEB DESIGN, UI DESIGN, STRATEGY, BRANDING, E-COMMERCE
As the first social and wellness club for people of color, I created a brand identity and site experience that celebrates our user and communicates our core brand tenets: warmth, thoughtful, modern, and full of playful surprises and love for the homies.
Ethel’s Club is an immersive wellness platform centering people of color. For you, by us — always.
Design and lead the identity for Ethel’s Club across all visual touchpoints: UI, brand, web, print, video, motion, photography.
WHAT I DID
Made Ethel’s Club’s values of joy, watch, and celebration the central premise of its visual identity. Evolved the brand with a stellar team.